Overview
Client
RCR Brands
Project
Brand Development
Roles
Art Direction, Branding, Graphic Design
Year
2023


Expanding into Italian cuisine, RCR Brands were building a restaurant that would be family-friendly, nostalgic, yet modern and they needed a brand to match that vision.
The solution was to take classic Italian colours and give them an updated spin. Rich, saturated green and gold were chosen for the main colours with deep savoy blues, wine reds, and pasta yellows in to support.

Novecento Slab was employed to provide a bold, but friendly impact to headlines and Filson Pro was selected to lend some softness to any body copy.
Tying everything together are the patterns one might find on a cavarola board to provide more visual interest.

Cavarola Green
#005E5D
C89 M0 Y43 K65
PANTONE 7721 C
Cavarola Gold
#CC8A00
C2 M38 Y100 K10
PANTONE 131 C
Besciamella
#FBF9EE
C1 M1 Y6 K0