Mella Honey

Taking their first steps into the exporting business, Jakin Group needed a solid foundation to launch from. Mella Honey; a premium Canadian honey was the result.

Intended for Japan’s luxury goods market, the goal was to design something high-end, but inherently non-Japanese, as foreign products were perceived to be superior in this space. Rich, saturated blues, golds, and a serifed typeface did much of the heavy lifting to achieve this.